Opening his case, many believe their markets around the world. Why focus on a certain circle of consumers, if we can work with all of them? According to Lisa Fortini-Campbell (Lisa Fortini-Campbell), Visiting Professor Management at Northwestern University's Kellogg School of Management and founder of consulting firm The Fortini-Campbell Company, the original approach to business – one of the biggest problems beginners businessmen. They are so grateful to everyone who buys their products / services that do not consider it necessary to make the next logical step and to provide for the business market segment. On the basis of Article 75 Startup Secrets Mark Henricks, Gwen Moran, Chris Penttily (Mark Henricks, Gwen Moran, Chris Penttila) Avoid guesswork Already having a professional and life experience for shoulders, half-baked business owners believe that their consumers are aware of absolutely everything. At the same time, few remember the saying "As people do not judge myself." Need to know what is waiting for your potential buyer.
The easiest way to get this knowledge – to examine the activities of your future competitors. For now, until you opened the door of his office, the consumers of your products / services they receive it from competitors. Learn all can learn. Draw a portrait of an ideal buyer determine for yourself who you most interested in as a buyer. Opt? Retail? Organization or individual? Consumers with high, medium or low income? Describe your ideal customer as much detail. On the basis of this portrait, you can build your interaction with the best clients so that they will always come back to you, and thoughts go to the competitors in They will not arise.
It is worth noting that the restaurant attracts additional customers. In addition, on the second floor is nightclub, which allows “Okinawa” function as chill-out. According to the leaders of the restaurant, Japanese cuisine is more popular than the European. “Most bought rolls -” Philadelphia “,” California “- said Vyacheslav Buinachev, director of marketing. – I like to visitors and our specialty “Fushigi” (shark fillet with pineapple). In addition, during the cold season is sharply increased demand for the delivery of land. Outdoors cold, people do not want to go anywhere. So they bought meals at home. ” In general, the restaurant is aimed at middle-aged people. Average ticket is 600 rubles. Restaurant Yoko Bank’a () is a network of Japanese restaurants in Chelyabinsk each of which is decorated in its category: the classic Japanese restaurant, a young sushi bar and restaurant in the style of fusion. Latest offers visitors the Japanese and European cuisine in a ratio of 70% to 30%. Average check $ 500 rubles. “The Japanese dishes are in great demand – approximately 60% of orders – said Inna Kuznetsova, managing a restaurant. – Most bought our company rolls and desserts, for example, “banana tempura (fried banana) or a pear light batter with wasabi. Are also popular grilled dishes and snacks. Approximately 20% of orders have to deliver. ” Interestingly, in the restaurant there is an interactive component. According to Inna Kuznetsova, the chef can vary recipe dishes in accordance with the wishes of a particular client. Tokyo Restaurant Classic Japanese restaurant with a classic Japanese interior design: a small room for 27 seats, ikebana, translucent door panels, the Japanese painting, hieroglyphics There is a “Tokyo” for more than four years. The menu only Japanese cuisine. According to the manager,