Opening his case, many believe their markets around the world. Why focus on a certain circle of consumers, if we can work with all of them? According to Lisa Fortini-Campbell (Lisa Fortini-Campbell), Visiting Professor Management at Northwestern University's Kellogg School of Management and founder of consulting firm The Fortini-Campbell Company, the original approach to business – one of the biggest problems beginners businessmen. They are so grateful to everyone who buys their products / services that do not consider it necessary to make the next logical step and to provide for the business market segment. On the basis of Article 75 Startup Secrets Mark Henricks, Gwen Moran, Chris Penttily (Mark Henricks, Gwen Moran, Chris Penttila) Avoid guesswork Already having a professional and life experience for shoulders, half-baked business owners believe that their consumers are aware of absolutely everything. At the same time, few remember the saying "As people do not judge myself." Need to know what is waiting for your potential buyer.
The easiest way to get this knowledge – to examine the activities of your future competitors. For now, until you opened the door of his office, the consumers of your products / services they receive it from competitors. Learn all can learn. Draw a portrait of an ideal buyer determine for yourself who you most interested in as a buyer. Opt? Retail? Organization or individual? Consumers with high, medium or low income? Describe your ideal customer as much detail. On the basis of this portrait, you can build your interaction with the best clients so that they will always come back to you, and thoughts go to the competitors in They will not arise.