In general, the marketing plan of the project should include the following topics: Analysis of the potential market (industry analysis, the structure of consumers planned products, market analysis, products, competitive analysis, pricing analysis, etc.). Strategy to market (software product promotion, brand, advertising campaign, etc.) maintaining the sales tactics and presence in the market (marketing operating budget, tools, work with customers, customer incentives, a system to attract new customers, etc.) 6. Organizational plan. Bill Phelan understood the implications. Under institutional plan is a system of project management (projectmanagement). As a result, the project proponent should imagine – how and by whom will be implemented prior to the investment project operations. This is a very important part of the project for constituents – the financier or partner. Rich Holmberg will undoubtedly add to your understanding. The fact that funding for the project (if it is not done at their own expense) and not only for a specific business idea, but under specific project management team. In general, the organizational plan of the project should include the following topics: organizational plan of the project (organizational model of the project, the project participants, their interaction, organizational structure, which will carry out operational activities) Description of the company initiating the project (historical background, branch activities, development prospects, leading bodies) Project Management Unit (who, education, work experience, qualification) Description of the structure and business process management company.

Following the development of investment and operational plans of the project is calculated financing needs of the project (PF). PF = Investments + Current Assets. Investments are formed in the investment plan.

The global financial crisis is fully stretched in the realm of Russian businessmen. It seemed that this crisis is quite far from Russia and its affairs, but he knocked on the door and into our doors. The economy crises occur periodically, it would seem, humanity has had to learn to confront and anticipate them, but no, every time they come unexpectedly, and in this situation, companies are looking for a way to stay afloat, to minimize their losses. The crisis in essence, of course, is a temporary phenomenon, but it is enough to drown some of the companies, unsettle, to bring substantial economic loss. The natural reaction would be protected. How the current situation of the company are prepared to defend themselves from the crisis? There are several actions to which companies have resorted literate in the first place. Among them are, and increase sales and find new sources of funding, but would like to stop at the other – outsourcing. What is outsourcing? This transmission organization specific business processes or business functions in service to another company, specializing in the field. In contrast to the services and support services with a one-time, occasional, random and bounded beginning and the end, outsourcing is usually passed to the function of professional support uninterrupted performance of individual systems and infrastructure based on long-term contract. Simply put, the principle of outsourcing is that – "I leave myself only what I can do better than others, outsourced to the Executive that he does better than others.

Procedure for calculating leave: calculating vacation takes an average daily earnings, which is considered by dividing the sum of salary, credited for the last twelve months by 12 and by the average number of calendar days – 29,4. In If at least one month billing period is not worked out until the end, the average daily wage is calculated by dividing the amount actually assessed wage for the billing period in the amount of monthly the number of calendar days (29,4), multiplied by the number of complete calendar months and the number of calendar days in the partial calendar month. Number of calendar days in the incomplete calendar month is calculated by dividing the average number of calendar days (29,4) on the number of calendar days in that month and multiplying by the number of calendar days, falling to the time spent in a given month. Get more background information with materials from Ben Silbermann. The calculation of average earnings is based on only benefits which are provided by regulations of the organization wages of workers. If the organization in addition to the wage system charged single premium for the performance of significant works, though that it sostavlyayayuschee wage such bonuses are ignored in the calculation of average earnings. Financial assistance to be provided all or most employees, shall not be included because This payment is not is wages. By the same author: Nissan. Example 1.

Billing period worked out completely. Smirnov ss Officer Goes to the vacation of 28 calendar days from May 1, 2010 for each of the 12 months preceding the leave, he accrued pay the salary 30000 rbl.. Glen Wakeman helps readers to explore varied viewpoints.

Scheme 1. Segmentation of customers according to the criterion "resistance to crisis "to" unsustainable in a crisis "in the current period is often referred builders and developers. By "supply-demand problem" – auto dealers, manufacturers of heavy machinery, etc. By "financial problem" – Retail Retail and banks. K "Crisis-resistant" – it is too early to assess, but it seems that discounters, collection agencies and legal advisers without a job in any case will not go. It is clear that focusing on more sales managers resistant to the crisis of the segments will ensure greater efficiency and smaller size of sales of receivables. Probably, this approach can be applied not only to customer segmentation at the industry level but also within industry segments, up to explode on the criterion of stability to the crisis all the companies of your customer base. Who is faster dynamic changing market not only consumers but also the competitive situation. Monitoring and prediction of the competitive situation in a crisis you can find answers to some important questions: Which of the weakened competitors should actively capture buyers? From any of the competitors should be expected dumping and for what positions? What "holes" appear in the competition and how they can effectively "play" in his own sentence? Etc. What are the competencies and skills should be developed from the company so that it can effectively take advantage of the described features of the crisis and ahead of the competition? Apparently the following: analytical (Applied marketing and economic analyst) teamwork and cross-functional interaction (Effective horizontal communication between , marketers, manufacturers, economists, etc.), operational formalization and correction of administrative decisions, policies and procedures of constructive Communication with external partners (customers, suppliers, competitors, etc.) Accordingly, we can assume that the faster and better than other potential crises would be able to use the "analytic" companies that have which these competencies and skills are sufficiently developed. During the period of continuous growth, "analytic" companies sometimes losing their more aggressive competitors in the growth rate. Sometimes the inside is even perceived as a "mountain from the mind. " Competitors are also in pursuit of market share were actively opening regional offices, have invested in capacity expansion, building up stocks. The question of effectiveness in this often remained in the background. And now the "analytic" company, not burdened with excess assets and loans can be very effective to use their analytical competence and internal technology. The main thing – do not overdo it with the analysis and planning, and time to act. In the abbreviated form of an article published in the 'Sales Management'

The most basic question, which concerned all, without exception, people who are going to open my own business – it does not burn, it does not run off the rails and not to remain in the result and with no money and no business. And these fears one of the few who have a real reason for existence. After all, in fact, creating and maintaining your business in our school and college do not teach. There is prepared only good wage workers. Most often, among our Friends of successful entrepreneurs, too, there is no (these people prefer to communicate in a circle such as entrepreneurs). And even if such people are among friends, it is unlikely that they will be able you something to help but to cheer you up and inspire the creation of the business.

Therefore, in most cases, those who read these lines, we have to rely only on its own strength, knowledge and experience. Well, if the forces are still far not passed, then the necessary information and experience, things are much worse. Therefore not surprising that most new entrepreneurs go bankrupt in the first months of their activities as a result of returning to employment and then to the rest of my life remain convinced that the creation of svogo case – this stupid and pointless idea, and assure themselves and all others that are much calmer work for a salary.