The wine list. A silent seller ALINA Author ANA ALVAREZ PONCE INTRODUCTION The history of wine is inseparable from the history of mankind. The wine, fruit of the vine and work of man, can not be seen merely as a commodity. Companion of man for thousands of years, the wine is at once sacred and profane. A value of civilization and a criterion of quality of life. It is a cultural asset, a factor of social life and a condition for economic development. But technological and scientific progress in many regions of Europe and the world. With regard to that, the wine has rights that involve the same time duty on the part of the human groups that contribute to the phases of his life, from creation to consumption, foster understanding, conservation, marketing and trade.

Certainly, adequate preparation of the wine list is a useful tool in providing the guests, a restaurant that prides itself should present a well-crafted wine, a perfect match with the food that offered. In this new context of increasing role of the wines overall and quantitative and qualitative increase in supply, there is a need for professionals with a broad background, not only in grape growing and winemaking, but also in marketing, maintenance and service. The traditional service fees have changed in line with new designs of glasses, new patterns of marriages and better temperature adjustments. DEVELOPMENT catering and wine, combining the hand quality, presentation, service and right price to attract business know such satisfaction and customer loyalty.