As Hoffman (2003) the quality of the service consists of the accomplishment of a self-diagnosis for the organization. necessary to know as it walks the quality of services, including attendance, rapidity in the installment, courtesy of the employees, degree and trustworthiness and other dimensions. e. better way of if obtaining such information is consulting the customer. It will only be able to say which is its expectations in relation to the service and if they come being taken care of or not.
Currently, many organizations are perceiving that the quality of the service can become methods highly effective of creation and maintenance of the competitive advantage of this. With a quality attendance and conquering the customers, he is that the organizations increase its participation in the market, being able to be distinguished ahead of the market and its competitors, being a differential for the consuming market, the success of any company, independent on the performance area, depends on the same thing the satisfaction of its customers. This subject finishes being a little beaten, but much company finishes if forgetting this important detail. Satisfied customers are more weave to the mark, with high index of return to make new businesses and the creation of a wallet of customers. Of this form the company obtains a percentage of superior satisfaction and negotiations its competitors. Moreover the faithful customer return as she indicates the company and not only becomes it reference, its opinions more is considered of what all the paid propaganda, is the call propaganda mouth the mouth, more efficient and without no cost.