Introduction stated some time ago that the past was a poet with an eye turn backwards by what had happened, could calculate what was going to happen. This belief has a particular connotation: considers the present as a Constitution of the past and a simple transition to the future, time which, in turn, constitutes a repetition of the events already occurred. In summary, a single past, only future and, in the middle of the two, an unchanging present that soon will be gone. In a hypothetical scenario like this we would have an absolute certainty to predict the future, what was; What is is and what will be, will be, could be concluded. However, today this situation is applicable only to some physical and natural phenomena, but it is completely alien to social phenomena. In the present, scientists can accurately predict the occurrence of eclipses even with a lot of anticipation.

Socially we previously know the dates of the games Olympic, presidential holdings, and other events whose implementation has been agreed beforehand. However, the majority of events are unpredictable. For this reason modern management must live with one foot in the present and one in the morning. That expansion whereby we must live the here and the now you can serve as a recipe for happiness but it is not a formula appropriate to manage well. One of the most important challenges of the Administration at the end of the century is the need to work in the present and the future of the companies, at the same time. Contemporary organizations have to prepare more effectively today, at the same time they have to innovate to create businesses that provide customers tomorrow.

And work with the future implies working with difficulties. Finally, after the future is not what it was before. Now the future is changing, surprising, turbulent, capricious.