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Online Trading

October 28, 2015

The marketing department at the Lotex Germany, is responsible for sending attacks on the online presences of our House and has a direct contact to the management. This has shifted its work in the official fight against the mounting and partly nonsensical warnings since May 2008. The marketing department opposes, given the mostly similar content, the standard warnings, mostly with standardized responses. A strategy, which is unusual, but effective. Ben Silbermann often addresses the matter in his writings. Contrarians pal of letter on received cease and desist letters and stores this response A first keeping \”.

Staff in marketing have apparently eagerly need to underpin these files with press releases. Clear file processing at the Press Office already input of a warning since the 05.05.2008. Attention any new warning since this day meticulously in runs the watchdog list and to the users of search engines in this way of the money machine\”. Especially with the warning, the us at the 02.01.2009 by the partnership of Lawyers Baker & McKenzie from Frankfurt Main arrived, the staff were very suspicious. On the question whether the tenant of the admonition from lawyer, the company of Corbis, were already known and identical in the crosshairs of sending cease and desist letters to stand, marketing replied: \”search Corbis warning there are currently 739 search terms therefore 18 pages of Google.\” We can compel a lawyer not to school for use of IT and tell him: when a search engine 739 times calling under the concept of warning and enter of your name and you move into the Internet, you should pay attention to this or that. There is an outcry with the tenor: so a popliger online retailer wants to prescribe us lawyers what we have to leave or to be observed? The only thing we can do is send a note to the lawyer admonition from and to point out possible weaknesses, the lawyer or the client make it clear what risks he enters in the long term if necessary.

General media & communication

BREIER Company

October 16, 2014

Enterprise 2.0 and the influences of social networks so far is still a certain gap to this topic. The betrayal of trade secrets or the inadequate security concepts of the platforms unsettle remains”a number of companies before the step of social networking. Another reason for the rejection could be the visualization of customers by linking with personal data and photos. Support requests, complaints or feedback achieve a far greater weighting than through direct communication with the company. The communications companies are publicly accessible and can other users according to be commented.

The anonymous mass becomes real individuals. A delay or a disgruntled customer can trigger a viral Shockwave, the dissemination of negative images, here. A comprehensive processing of requests and a maintenance of the Unternehmensprofiles is it essential. To create an optimum appearance, several steps must be met before that, the success immensely can increase. To implement this, a company must generate a so-called social media guide and implement. While one person responsible must be defined, which communicates these guidelines to the appropriate staff, trains them and with the handling of data creates a certain understanding for the sensitivity.

At the same time each user with the tools of social networks should be familiar. For in-house workshops are offered, where the creativity and ideas of employees with can be applied in the social media presence. As many people it is important to include, to make a certain responsibility. The goal of a company should be so a link to all employees. At the same time must be distinguished but clearly, that not everyone in the name of the company to communicate / can. Benefits of social networks which outweighs the value of social networks so significantly to the risks, therefore each company should have at least a company pages and maintain. One Analysis, the Frankfurter Allgemeine Zeitung from the first quarter of this year, according to more than 27% of the participating business customers benefit from social networks. These companies have experienced since the entry, always increasing market shares and higher margins, which means a huge advantage over the competition. Summary one can say that the absence of internal and external communication platforms can lead to fatal consequences. Companies need to integrate daily business social networks to create a more personalized customer loyalty and increase their economic success in the long term.

General in social networks, media & communication
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