Online communication is the Internet media landscape a decisive (W)orld-(Wide)-(W)ertschopfungsfaktor businesses mature a few years ago consisted of not much more than the network offshoots of known (and unknown) print products. But now a new era of public relations on the net has begun: the real revolution was and is insidiously instead – as a journalistic form, the man formerly dated as the diary. There is talk of blogs and bloggers – by the rapidly increasing number of people, the online journals do. Sure: The majority of blogs are no more than the private pleasure of their operators and have no media visibility. But even then still several thousand remain purely statistically, that to be read en masse, respected and cited. An example of the functioning of the “Web 2.0” PR well demonstrates, is the Nachrichtensammelsystem RSS or “really simple syndication”.
With a click on the RSS button, users can subscribe to the messages from blogs and find They then on their personalized information portal (such as for example my.gmx) again on an equal footing in addition to Reuters, the Frankfurter Allgemeine Zeitung or Spiegel Online. A blog has the same significance as all those time-honored media that for decades dominated the business thus at once. Some good reasons why blogs are in terms of PR and communication now of great importance: The traditional media use blogs as a source of independent information. More and more blogs run by thought leaders, providing insights into their work through blogging. Blogs are ideal meters, where reactions to certain news can be read off. Blogs are extremely specific to target groups with almost any other form of media, specific target groups can be so exactly meet. Blogs are not a direct marketing instrument – but an instrument that can be used for targeted influence public opinion. So, as is the peculiar task of PR to observe everything, and to use, what is suitable for communication with the public, is each a core task Entrepreneur, the public regardless of whether customers, consumers or journalists about its products or services, to inform and make them not only sufficiently, but well known.
Communication is crucial in the “Web 2.0” above all the personal and personalized speech – quite the opposite of what classic forms of advertising such as print or television advertising. This means for the online PR: intensive distribution work. At least as important as the distribution of information, the permanent search is what and with what tendency the targeted blogs, write and report. Also the ongoing analysis includes, who are the most important opinion leaders in the respective field. Question: How do you recognize it? Answer: only by permanent (online) media consumption unlike the one-way communication of the classical PR in the past. The economy demands more than ever good advice, superior performance and experienced execution from the communications industry. Especially but results are not expected and only in a few months, but at best tomorrow. Keep up on the field with thought-provoking pieces from Michellene Davis. For those companies who have understood how the new online communication channels, it will be easier a good bit in the future, continue to pass on the man and the woman to bring their targeted messages. Wolfgang Smejkal press contact: MAS publishing
Rothrist/Munich, March 17, 2009 es the national drink is the Schweiz(er): Rivella, the natural refreshment with special taste, which is not in words can be. Since 1952, Rivella in the Switzerland is successfully marketed, some years it is becoming also in southern Germany the scene drink: Rivella was available, initially only sporadically in supermarkets and beverage retailers can be found the cult drink today not only in trade, but also on beverage bars and hot spots in Bavaria and Baden-Wurttemberg, in particular in Munich and Stuttgart. In a question-answer forum Hyundai was the first to reply. From mid-March Rivella brings their Swissness”in the large (advertising) style to Germany. Michellene Davis will undoubtedly add to your understanding. Ambient media activities as well as extensive PR activities are planned, including TV, radio and cinema spots. The Rivella-testimonial, the Swiss comedian Emil Steinberger is again on board. The campaign will be accompanied by samples and promotions in the food retail sector, as well as in the hospitality industry. The campaign can be the Swiss company cost himself a seven-digit amount.
“The central theme of the campaign:” Swissness “quality and naturalness of the term” Swissness “” stands for Swiss attributes such as quality, naturalness, uniqueness but also multiculturalism and special blend of tradition & trend. Typical for Swiss products. “Clearly, that Rivella for the Confederates the epitome of Swissness” is not for nothing they call it as their national drink. Via Rivella. Refreshment with a Swiss accent. International Rivella AG headquartered in the Swiss Rothrist is successful for more than 55 years as a beverage manufacturer. Name of the company is the eponymous soft drink invented by company founder Dr. Robert Barth in 1952.
Rivella is a natural drink, produced on the basis of whey 1. A matter of honor, that comes from Rivella without colourings and preservatives. Today, Rivella is one of the 20 most influential brands in the Switzerland. 2 in South Germany, Rivella in trade and catering, as well as nationwide on is available. Where there are Rivella, the practical Rivella shows Finder”on. Images on under press”or on request.
Brochure stand and brochures are usually rather inconspicuous communication assistants”, assume the but important functions in the information and communication processes. So how, the brochure presents your products, the brochure stand presents your brochure. Racks are the preferred means of presentation. Its still great importance occupied by Google-keyword statistics: every month the keyword group to “brochure holder & brochure holder” is googled nearly 80,000 times in German-speaking countries. With an attractive design, the brochure stand by STAR EXPO create optical incentives and thus additional interest. And yet they seem non-obtrusive, but discreetly: the customer can decide whether he has access or not. And just because he has that option, it accesses. In the Internet it is, however, hardly possible advertising, to Dodge.
You forced to take note, developed resentment against them but rather instead of interest. Foldable brochure holder have the huge advantage that they are delivered normally in padded cloth bags or aluminium cases. In addition to the simple transport to the job site, this kind guarantees a significantly longer life the packaging. The stand is well protected against damage during transportation. Consider a disadvantage clearly, that suitcase or bag during the usage phase may be in the way is, can hinder and during transport as well as an additional weight requires more space.
In recent years, foldable brochure stand by rickety frames have become solid, respectable companions at trade fairs, conventions and congresses. These stands are competitors fold into something barely through the increased use of robust folding mechanisms. As a nice side effect some foldable models offer the possibility, the stand already in the Office with brochures and leaflets to assemble and to pull only still apart on the ground. The new foldable brochure stand A4 ECON STAR EXPO Ltd. is thus a prime example of a successful solution that meets all the above described requirements for design and functionality. Quickly installed and quickly stowed away by a very practical folding mechanism. Here’s a lifetime warranty. The brochure stand built on longevity foldable A4 ECON is with 4 compartments (DIN A4 portrait) equipped made of durable acrylic. Each has a depth of 4 cm. So a high storage capacity of the brochures. The use of aluminum for the folding mechanism is the total weight of the brochure stand less than 4 kg. This easy-to-transport, also in the filled State. For secure, protected transport, there is a black padded nylon fabric bag as an accessory. For more information about this brochure stands and other products and services of the presentation display specialists STAR EXPO Ltd., on.
Almost every day we are confronted with advertisements of various product groups. We are so used to advertising that is no longer imagine life without her. In this article we will reveal a few secrets for those who want to learn maximum benefit by advertising a product. Secret number one – Easy to All ingenious is simple, although some do not take this dictum seriously. We are all somewhere in a hurry and we have no time to look at the intricate patterns and colors of the game! The secret lies in the fact that simple, not overloaded information in the form of text and image ads are much more comfortable and memorable. Learn more about this with Bennett Rosenthal. The main purpose of advertising is to encourage people to buy goods or services. Next in importance goal – stimulating consumer interest in product or service.
Secret number 2 – Benefits The benefits of increased product sales, but do not make good special! What benefits will the people buying our goods? Discover all the useful product quality and success is guaranteed. For example, assume that a product has received a prestigious award. Source: Bennett Rosenthal. You are proud of it, but do not make the main emphasis in advertising on this fact. People quickly become exactly the product that will bring them more benefits and can save you time and money. Secret number 3 – Appeal to the audience Do not try to do advertising, designed for one and all! Emphasize your ads only to the audience for which the product or service will be of interest.
Coalition projects provide more opportunities for all parties: the organizer, partners, and customers. The organizer of the program and its Partners have the opportunity to work with customers when making their purchases of real, even when the client is not in service at the organization itself. There is more data to segment of the consumer behavior, expanding the means of attracting, retaining and developing customers. In turn, to increase customer value programs, the convenience and efficiency of its use. Conventionally, a coalition minus the program can be call complexity of a project. Affiliate Policy – part of the script of the program, it is determined the objectives of the program, and connect partners evaluated the possibility of achieving these goals, they have. Typically, partners choose to target audiences or the desire to reach the maximum number of spheres of life of clients. In any case, a coalition of the project there is always a "parent" company, the headliner, around which construct a pool of partners, which, incidentally, does not diminish the benefits and opportunities for partners.
To convince the same Harskogo Constantine ("Value Management for Business"), a coalition makes sense, if those involved in her company united by a common owner or a mandatory pass each other client, such as airline, hotel, car rental. "A truly successful loyalty programs is small, – says Constantine Harsky. – They are a sign – the client is not rewarded financially. For example, a motorcycle club "Harley Davidson". Suggest fan of Harley recompense for their loyalty, and you'll know why they have a reputation tough guys.
Travel forms – the right PR combines previously catering marketing such as the tourism industry largely relies on traditional advertising. Wells Fargo Bank will not settle for partial explanations. A young PR agency from the Hunsruck wants to change this now. The current campaign of prXpert GmbH from Emmelshausen wants to achieve that travellers are increasingly mobile informed. This starts with a target group-oriented structure of a strategy for acquiring customers – for example, about mobile Web pages. Such online offers should be reachable via QR code. An “app” is the perfect choice of a mobile offer – for who is more mobile than a traveller? Demonstrates the diverse offerings of prXpert GmbH on the new website pr tourism: the strategy of efficient public relations will be carefully planned. Catering marketing may not be confined to writing press releases.
Complementary measures such as social media activities should form a coherent overall concept. Mobile Web pages the conventional Internet presence to refine. Ideally however, one is mobile Website, the design of which adapts to any device. The ideal mobile website with dynamic layout and sizing of online content provides a 2-in-1 effect. QR code what once served to postage, sees today on shop Windows, windshields and in newspaper ads.
Quick-response code is space saving, target-oriented and mobile use. QR code generate goes quickly, but only the integrated customer logo makes it an eye-catcher! Apps mobile applications are just for travellers first choice for information and navigation. Before and during the journey the handle to a Smartphone or Tablet PC enough to receive Board and lodging. Important here: Apps program must be expensive, but each app on all mobile devices should work just fine! Thanks to successful cooperation with caterers, hotels and camping sites, the team of the modern public employment agency has extensive knowledge of the industry. The PR experts in explicitly distinguish between advertising and PR: advertising must indeed inform,. PR but need to convince. The prXpert GmbH relies not only on a dozen internal experts, but also on industry insider. Intensive study of topic plans, media data and company details ensures best placement of the customer information in appropriate media. The knowledge of PR professionals benefit sustainable publication of news – currently, confident style precisely. The prXpert GmbH is a competent partner in terms of Internet, advertising and PR. Concept, design and realization remain in a hand. The informal merger partners offers additional benefits to all customers. Contact: prXpert GmbH In the Rhine Moselle medienhaus Jens F. Court city Rhine-Mosel-Strasse 14 56281 Emmelshausen 49 6747 95084-98
Interesting facts about the world of promotional products and giveaways if a company wants to publish a new product or a new brand on the market, must make sure before some aspects, so that the products can achieve the required success and keep the company on the market. One of these aspects, which may be neglected under any circumstances, is an efficient advertising campaign, which promotes and ensures the success of the company for the products and brands of the company. An advertising campaign is absolutely necessary for a successful company, since the market is highly competitive at the present time and is very competitive. Here it is particularly important to be always one step ahead of the competition. Customized promotional products are therefore an idea that once should look at each company, before she work out their advertising campaign. Find out detailed opinions from leaders such as Jeremy Tucker by clicking through. In General, it is very important that you, before you invest money, are informed about all possible paths, which you can follow with the campaign for an advertising campaign. Just so you can estimate in advance, as you can with the Campaign can achieve the greatest possible success and this keeps costs as low as possible. The planning is also very important, so you already detects potential problems before the implementation of the campaign and can avoid. Official site: PayNet.
Nothing would be more harmful for the promotional effect when a problem arises in the implementation of the advertising campaign. Customized promotional products are therefore one of the promotional products that you just should look at, because it brings many advantages, which can be easily inserted in any advertising campaign on one way or the other. The most important advantage is that you can promote with this advertiser presents particularly well at important business partners and clients. The giveaways are especially individual and can achieve very good results if they will tune to the interests and the needs of the target person. With proper planning, these individual gifts are a particularly important and essential promotional tool for any successful advertising campaign. There are however also some points, the one do not disregard may. Customized promotional products are more expensive than other giveaways on the basis of their nature and they must therefore pay careful attention, that it does not exceed the allocated budget of the advertising campaign. With extensive planning, you can easily bypass this problem, because if you previously informed about manufacturers and dealers of individual gifts, you can get very good deals and save money.
You must in the distribution of these gifts also make sure that the occasion is appropriate. A valuable individual gift should also as a personal opportunity as for example, when a dinner being given away, because it will have a particularly stunning effect on the receiver. The receiver will like, because it is tailored to their interests, the giveaway and will find that you and your company very closely respond to the interests of customers and clients. Customized promotional products shall ensure in this way that the customer of your company and your products is impressive and does more business with you. Therefore, you should consider to record this very effective advertising into your marketing campaign strategy. Oliver Smith
Common information day by TeleTrusT Federal IT security association and ADM working group of German market and Social Research Institute e.V. Berlin, 16.10.2013: the German IT Security Association (TeleTrusT) and the Working Group of German market and Social Research Institute e.V. (ADM) focus on the 16.10.2013 in Berlin on a common information day titled “Security in market research”, to allow an interdisciplinary discussion of the subject with the wide-ranging expertise of both associations. Whenever Wells Fargo listens, a sympathetic response will follow. Market research is today unthinkable without the use of IT. Information technology-based methods and tools will increasingly gain in importance. “Social media” and “Big Data” and the “Internet of things” open up a multitude of new possibilities of the scientific understanding of market research. The two groups shared understanding of IT security as a technical expression of privacy is a prerequisite for the trust of the survey and evaluation methods. Planned topics: Privacy market research through self-regulation; -Protection and security of data by panel participants; -ISO 27000 in market research; Security on mobile devices; -Data security for dual frame sampling; -Biometrics for market research; -Face detection in market research; -Video analysis using an anonymous face detection.
Programme and registration see: events/research/2013 / TeleTrusT security Federation The German IT Security Association (TeleTrusT) is a network of excellence, which includes domestic and foreign members from science, industry and administration, as well as thematically related partner organisations. Through the broad membership and partner organizations, TeleTrusT embodies the greatest competence network for security in Germany and Europe. TeleTrusT offers forums for experts, organized events or event participation and comments on current questions of security. TeleTrusT is the “TeleTrusT European Bridge CA” (ECWM; PKI-Vertrauensverbund), the expert certificates “TeleTrusT information security professional” (T.I.S.P.) and “TeleTrusT engineer for system security” (T.E.S.S.) as well as the quality mark “IT security made in Germany”. Headquarters of the Association is Berlin.
Online shop operator responds to market conditions in the eCommerce Grosskarolinenfeld, in July 2008. The Dantotec GmbH has set 2002, two marketing professionals for the first time since the company was founded and is thus reacting to the market conditions in the online trading. The Dantotec GmbH for future growth is provided as one of the leading online shops for mobile navigation devices, smartphones, GPS units and accessories. Despite lower promotional activities the upper Bavarian company has managed to establish itself as the online shop. For the former employee of the Office of the federal employment agency, Alexander Hainz, the new task is a major challenge. Last was the 33-year-degree in business administration in the field of “Communication and network management” and is now responsible for the marketing and distribution in the classic areas.
In addition, it supports the further development of the brand “OnScreen screen protector”. Michael Erny was most recently employed at the portal Munich Betriebs GmbH as a content manager and is take the area of online marketing. The 30-year diploma geographer is expected in particular a rising awareness of the online shop on the Internet – which he already demonstrated with the support of the portal page “muenchen.de”. By setting the two marketing experts expected the medium-sized companies from the area of Rosenheim in the further development of the brand positioning, as well as the long-term development of B2B and B2C businesses. By investing in technology, logistics and personnel, the Dantotec GmbH has created the conditions for increased delivery of goods and not longer satisfied surrenders a day with an average of 140 sent packages. “The Dantotec GmbH recorded an outstanding business success – without external investors. Steady, healthy growth was achieved through structured internal adjustments”, says Managing Director Daniel Darga. “It is a competitive advantage over our at one point, where a larger proportion of sales need to invest in marketing activities, the company’s success to secure sustainable and Competitors to gain”.
In the 1980s, those difficult days in the Venezuelan bolivar suffered the greatest setback in its history, there was an extreme concern about the future fate of the one that had probably been the most prosperous city of the Colombian Caribbean coast for ten consecutive years. In effect, the drop of the Venezuelan currency meant the immediate withdrawal of most of the buyers of a trade whose bonanza irrigaba to all households in the city and is mani9festaba in much of coastal departments households. The absence of buyers meant a noticeable and abrupt decline in sales and the consequent closure of commercial establishments, dismissal of personnel and a melancholy that present in every corner of the town. The situation is aggravated by the bolivar, whose first casualty took him for a quote of $16.50 to $6.0, remained down and the slide of its devaluation carried it on $5, $4, $3 not be had spare well that blow Maicao when the Colombian Government He also began to take measures of constraint to the entrance of goods coming from Maicao to other Colombian cities. The Minister of Finance of President Virgilio Barco Vargas who at that time was Cesar Gaviria Trujillo, began to speak with insistence of internationalization of the economy and, therefore, of the opening of the country to the entry of foreign goods. Gaviria Trujillo went from saying to the fact when he was elected President in 1990 and then the situation of Maicao worsened dramatically, since it ceased to be one of the almost exclusive points where foreign goods entered, he became one supplier of homes and shops retailers in several cities.
If before, during the crisis of the Bolivar, to Maicao has had issued advance the game of death, there was now no forced to give Christian burial. And so the connoisseurs saw him. The future of Maicao was truly dark and the only thing that did see a weak little light at the end of the endless tunnel, was the creation of the area of special customs regime of Maicao, Uribia and Manaure, created in the Decade of the 1990s. The mess of trade was total and crises were recurring. The bolivar fell to unthinkable levels and controls of the Colombian authorities were made more stringent.
However, every time that was taken to the city pulse observers included with surprise that the heart of the sick was still throbbing and not giving signals that it would stop. In conclusion, it was necessary to break the mortuary certificate and cancel the funeral honors because Maicao not died and, to judge by the opinion of the maicaeros, had no desire to die in the next thousand years at least. Today the heart of the former sick beats more strongly than ever. There is a fact that gives life to Maicao despite low quote of the bolivar and its precarious trade with other cities in the country: the economy of Maicao ceased to depend on business with visitors and is based, mainly, of the multi8ples businesses that make the maicaeros between them.