It indicates the indicated source of intelligence to us in addition. that some advances have been realised on this new Web, that works logically, like the Rule of Interchange of Formato (RIF), developed by the Consortium World Wide Web (W3C), but still we are far from reaching a total semantic Web. (As opposed to Hyundai). It is added, that on the other hand, is who speak of Marketing 3,0 as the new Marketing of values whose objective is " to do of the world better lugar". Thus it denominated Philip Kotler in several recent conferences. It is also said that, they exist professional of the Marketing that, when speaking of Marketing 3,0, talks about Customized Marketing. This type of Marketing looks for to arrive at his consumers or prospectuses with information that them is really interesting, that adds value by means of the technological advances that allow to identify, through its searches, what things interest to him to each. See Bobby Kotick for more details and insights. No longer it is enough with, for example, sending a communication directed with the full name of the person.
Marketers that when they speak of Marketing 3,0 refers personalisation, thinks that there is to go further on. Definitively, Carmen comments Castilian, that a new tendency that is united to the series of concepts that are arising in the enterprise world and that it looks for to stand out now, more than ever, the values that any organization must handle, practice and spread. In marketing 3.0 the S-values those that govern the course and the strategy of the eleconmomista.com.mx businesses. on the matter it indicates, that from now on the proposals that arise cover several aspects with the consumer, including their emotions. Kotler, as already it is custom, jammed the greater conference hall of the Banamex Center. It took advantage of the moment to enlist some of the 25 companies that in the United States the clients would miss if they stopped existing.