The original design, professional pre-press, the use of expensive paper for flyers, varnishing can distinguish goods or services among others. Depending on the advertised goods or services and the type of target audience Leaflets can be certain image or information contain quotations or just describe the features and benefits of products to be full color or black and white, produced on heavy coated or thin paper. The size of leaflets can also be different, but are standard leaflets A4 (210 x 297 mm). In addition, the leaflet may be unilateral or bilateral. Any product or service should be advertised. Handbill – the most widespread and democratic form of advertising presentation. Leaflet distinguish the relevance of content, a relatively large circulation, a small time production and distribution, krotkosrochnost use. Its popularity is mainly associated with the low price producer leaflets variety of options and formats, high quality image.

Today leaflets in different variations can be found at the presentations, the subway, on the streets, in offices and many more where. Leaflets are distributed through the mailboxes on the natural parking lot, from hand to hand, or simply invest in the printed editions. Attractive appearance leaflets will make a favorable impression of the company to the buyer. Perfect look for the flyers – that it acted as business cards, as well as provide additional information – contact information or location map. To return from listovochnoy products was high, it is necessary to use large print on the leaflet. This method is designed to interest at a distance – if the person takes a leaflet – large Part of the problem has already been completed successfully. Filling in this case should be simple and accessible for everyone.

Most of the flyers contain the following elements: visual imagery, the information block with the description Product and contact information. Any good leaflet contains a hidden reference to the consumer. For the design of promotional flyers must have the following elements: a company logo, contact info, graphic materials (slides, photos, tables) and text information. For nagladnosti describe technical products you can put graphics or charts. Most often used offset printing of leaflets, but there are occasions when production of leaflets stayed a day or two, or several hours, for example, it is necessary to reprint any promotional material for the exhibition – in this case comes to the aid of digital printing flyers. Digital printing, thanks its production characteristics, do not require a long time to prepare for printing leaflets, and the costs of running the circulation is much smaller than the offset, and thus the cost to small circulations significantly below. Distinguished by ease of preparation and speed, digital printing does not lose the strengths of offset printing – accurate color, a variety of formats, high resolution. Quite often, flyers combine several functions: price, location map and the actual advertising of the leaflets. Therefore, the leaflets are useful in different situations: the spread in the mailboxes, public places, memo and price in the care of the customer's office, layout in a special rack for flyers. Printing of leaflets can be carried out in different ways: digital printing, offset printing or distribution. Each of them has pros and cons. The main advantage of digital printing is speed. Therefore, in small print runs, it is indispensable. Offset technology allows for virtually any color – Metallic, Pantone and folic. Duplication – is the cheapest way to print leaflets with very severe restrictions on color.