Andreas Schurch, owner of the eponymous Web shop “which specialize in mobile socks, mobile phone cases, it developed a new concept which is not fake and can bring an advantage both parties, customers and companies, kleverer version: Mergement”. He said: at Handysocken.ch since I’m on viral and direct marketing. As a result I get customer feedback via email and also new ideas that are implemented in us weekly. I was looking for a more effective way to involve the customers, but at the same time to minimize the own effort for evaluation and assessment of the inputs. So I pursued concepts, where ideas are developed with each other online and evaluated over time. But these are usable most of the time only as a registered member and same build a forum. Thus the network is missing and there is a discussion. Then still must summarizes the idea and the thought processes of the company.

The concept of wikis convinced me then how it is used at Wikipedia. Everyone can customize the contents without registration and at the same time it by other users, in turn is checked, expanded, or deleted. Customers check the contributions so each other and summarize them understandable. To extend this principle with a voting system and a discussion area for per idea, task or goal, arises a powerful tool where the customer can at any time enter inputs, promptly runs out and the company has a small amount of care. When one takes this idea further, you could combine several Mergements of companies. The previously invisible network of companies, customers and partners is tangible and the strategies are coordinated. Products and ideas which nothing would be good in practice, be devalued already in advance by the customer and incorporated new ideas without detours. A clear advantage for the company. Mergement Mergement is in my view of the words “Management” and “mergen”.

125 years after the invention of the automobile comes MERCEDES NEXT KAUFFMANN THEILIG & PARTNER and ATELIER MARKGRAPH staging fair of STUTTGART AUTOMAKER for the performance of Mercedes-Benz at the International Motor Show (IAA, 15 to 25 September) 2011 will be the Frankfurt Festhalle to the game site for the pulse of a new generation. 125 years after the invention of the automobile’s Mercedes-Benz with the staging of the architectural firm Kauffmann Theilig & partner and the Frankfurt Atelier Markgraph the next step: Mercedes next. Clock of the staging: a tiered kinetic media stage in entering historic dome construction opens up an unusual image that continues the creative tradition of Mercedes-Benz appearances at the IAA: exhibition space and visitor ranks on the north side and a large stage on the South side are along the longitudinal axis of the Festhalle steeply faced. You stand up under the Midnight-Blue suspended dome of the Festhalle. Spans over the side of the stage a 1200 m2 big, silver sculpture from anodized brushed aluminum: the brand tape. A tiered kinetic media stage is at the Centre of the brand belt. The clock of the dramaturgy is by her.

One is the central motif of the staging in the area 40 times 12 meters large LED installation: an animated pulse. He sets the pace for the experience in the banquet hall and the productions of vehicle premieres. Mercedes-Benz magazine on stage: clocked vehicle choreographies, new presentation formats, and young faces main actors of the stage production Mercedes next are the premiere vehicles by Mercedes-Benz. Visitors experience continuously up and departs from the new B-class, new M-class, the concept of A-CLASS, F 125 research vehicle! as well as some young – and Oldtimer. The vehicle movements merge with media, presentation formats and people to a choreography with numerous tempo changes. While horizontally and vertically arranged LED surfaces and curtains of various resolutions creating spaces, the above all through surprise your depth.