Andreas Schurch, owner of the eponymous Web shop “which specialize in mobile socks, mobile phone cases, it developed a new concept which is not fake and can bring an advantage both parties, customers and companies, kleverer version: Mergement”. He said: at Handysocken.ch since I’m on viral and direct marketing. As a result I get customer feedback via email and also new ideas that are implemented in us weekly. I was looking for a more effective way to involve the customers, but at the same time to minimize the own effort for evaluation and assessment of the inputs. So I pursued concepts, where ideas are developed with each other online and evaluated over time. But these are usable most of the time only as a registered member and same build a forum. Thus the network is missing and there is a discussion. Then still must summarizes the idea and the thought processes of the company.
The concept of wikis convinced me then how it is used at Wikipedia. Everyone can customize the contents without registration and at the same time it by other users, in turn is checked, expanded, or deleted. Customers check the contributions so each other and summarize them understandable. To extend this principle with a voting system and a discussion area for per idea, task or goal, arises a powerful tool where the customer can at any time enter inputs, promptly runs out and the company has a small amount of care. When one takes this idea further, you could combine several Mergements of companies. The previously invisible network of companies, customers and partners is tangible and the strategies are coordinated. Products and ideas which nothing would be good in practice, be devalued already in advance by the customer and incorporated new ideas without detours. A clear advantage for the company. Mergement Mergement is in my view of the words “Management” and “mergen”.