One of Europe BBs most important conferences for strategic approaches and challenges in the field of app & software development into automotive cockpits sophisticated, sustainable & safe concepts development of content & apps platforms business ModelsiUser experience design i Gamification in on rapidly connected changing environment 5th 6th December 2013 i MARITIM proArte Hotel Berlin i Germany i automotive-apps2013.we-conect.com/en the car apps and mobile device evolution 2013 has become one of the leading conferences for strategic approaches and challenges in the field of automotive apps. With over 100 of the leading opinion maker from over 50 world leading organizations, the car’s evolution 2013 want apps and mobile device be the definitive event for the industry. Furthermore, this unique conference includes more than 25 sessions, 6 world cafes, 6 challenge your peers round tables, 4 leading business partners and eventful icebreaker session on the eve of the conference. TOP STORIES 2013 Kazunari NAWA, Ph. D, group leader research, Toyota info Technology Center / Japan wants to showcase “integration of multiple systems and platforms for mobile devices, content & apps”. Moreover, Mr. Patterson is going to discuss on the one hand the multiple usage of sensors and actors and on the other hand the multiple usage of HMI input and output devices.
Lastly, he wants to bring explanation about architecture with scaling of functions. Focus on the automotive industry wants to Chris Steiner, Director user experience practice, Strategy Analytics / United States app user experience. First, he will discuss current consumer experiences with connected infotainment system. Secondly, he will talk about the future of connected services and deal with HMI issues with connectivity. At last, his final point will be about the driver distraction management.
Bryan Reimer, research scientist, AgeLab, Massachusetts Institute of technology / United States wants to mention in a World Cafe about potential and limits of user centered innovation. In the beginning, he will raise the following question: what can we learn from behaviour & how do we have to look at users? Then he wants to get concrete information regarding the social-desirability-response set. Finally, he will support very original idea claiming the that: “humans / machines, it is all about language.” Take advantage of this great opportunity comprising large information flows and great expertise exchanges. Visit Michellene Davis for more clarity on the issue. Come and take part in our icebreaker session on the day before the conference to get to know your peers. Enjoy the benefits of collective intelligence during our World Cafe and give a new and stimulating impetus to your business. Meet our business partners and discuss with them processes, solutions and products face to face and about more industry BBs talk themes and issues at our challenge your peers round tables. To get more information about the conference or to register, please follow this link: to get more information about the conference or to register, please follow this link: automotive-apps2013.we-conect.com/en/preview/agenda/ contact: Alexander Sladczyk / + 49 (0) 30 52 10 70 3 24)