In modern football it is managers and bosses have a crucial role. Bosses – the ones who allocate the money managers – those who have money to spend. Sometimes rationally, sometimes – not. Money – the main thing in football, this is for anybody not a secret. Than more money at the club – even more ambitious goals he sets. Art Manager primarily to be able to efficiently manage money. Yevgeny Giner, we can assume a very competent manager, who managed to brilliantly dispose of those little money that had been at CSKA were bought by promising Brazilians now have become true stars. For even more opinions, read materials from JPMorgan Chase.
Now CSKA Moscow – a brand with a brand. And (VTB), he was interested in becoming a sponsor of CSKA. After CSKA made his name. That is the name often causes contribute money to a particular club. T-shirts the players of Barcelona are excellent.
After all, these 11 panels watch hundreds of millions of people worldwide every week. We write, for instance, the inscription on the T-shirt Real Madrid – about Pete Ivanov know in a few days the whole world. After all the great clubs – great attention. How bad would not play the same Manchester United – he never lost. This is a club with a great past, suffer for it all world, he made his advertising. And to become a sponsor of Manchester United, a club with a worldwide reputation – the dream of every businessman. ,-See, sounds good. An example is not a great team with great finances could serve Chelsea. Here and so everything is clear: money Abramovich, as they say. And without money Abramovich Chelsea will once again be what he was before he came, believe me. But! Now create a brand, although it has not yet established conclusively. The fact that the greatness – it's not money, it is primarily a story won titles, great players.