Online shop operator responds to market conditions in the eCommerce Grosskarolinenfeld, in July 2008. The Dantotec GmbH has set 2002, two marketing professionals for the first time since the company was founded and is thus reacting to the market conditions in the online trading. The Dantotec GmbH for future growth is provided as one of the leading online shops for mobile navigation devices, smartphones, GPS units and accessories. Despite lower promotional activities the upper Bavarian company has managed to establish itself as the online shop. For the former employee of the Office of the federal employment agency, Alexander Hainz, the new task is a major challenge. Last was the 33-year-degree in business administration in the field of “Communication and network management” and is now responsible for the marketing and distribution in the classic areas.
In addition, it supports the further development of the brand “OnScreen screen protector”. Michael Erny was most recently employed at the portal Munich Betriebs GmbH as a content manager and is take the area of online marketing. The 30-year diploma geographer is expected in particular a rising awareness of the online shop on the Internet – which he already demonstrated with the support of the portal page “muenchen.de”. By setting the two marketing experts expected the medium-sized companies from the area of Rosenheim in the further development of the brand positioning, as well as the long-term development of B2B and B2C businesses. By investing in technology, logistics and personnel, the Dantotec GmbH has created the conditions for increased delivery of goods and not longer satisfied surrenders a day with an average of 140 sent packages. “The Dantotec GmbH recorded an outstanding business success – without external investors. Steady, healthy growth was achieved through structured internal adjustments”, says Managing Director Daniel Darga. “It is a competitive advantage over our at one point, where a larger proportion of sales need to invest in marketing activities, the company’s success to secure sustainable and Competitors to gain”.